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Privacy Policy

1. Introduction
Robfair Investments No. 10 (Pty) Ltd, trading as Live Africa (“Live Africa”, “we”, “us” or “our”), respects your privacy and is committed to processing personal information lawfully, reasonably, securely and transparently.

This Privacy Policy explains how we collect, use, share, store and protect personal information when you:
 

  • Visit www.liveafrica.co.za;

  • Create a customer account;

  • Purchase or enquire about a product;

  • Visit our showroom;

  • Contact us;

  • Subscribe to marketing communications;

  • Submit a product review;

  • Enter a competition or promotion;

  • Request support or submit a warranty claim;

  • Apply for a dealer or trading account; or

  • Otherwise interact with Live Africa.
     

This policy should be read together with our Terms & Conditions, Warranty Policy and Cookie Policy.

2. Responsible Party
For purposes of the Protection of Personal Information Act 4 of 2013 (“POPIA”), the responsible party is:

Robfair Investments No. 10 (Pty) Ltd
Trading as Live Africa
G10 Sunrise Park
Sunrise Circle
Ndabeni, Cape Town
7405, South Africa
Email: info@liveafrica.co.za
Telephone: +27 (0)21 204 6040

Privacy and POPIA enquiries may be directed to our Information Officer at info@liveafrica.co.za.

3. Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information.

Identification and Contact Information
This may include:
 

  • Name and surname;

  • Company or trading name;

  • Identity or registration information where reasonably required;

  • Email address;

  • Telephone or mobile number;

  • Billing address;

  • Delivery address; and

  • Country or region.
     

Order and Transaction Information
This may include:
 

  • Products ordered or purchased;

  • Order and invoice numbers;

  • Purchase dates;

  • Payment status;

  • Delivery details;

  • Returns, refunds and exchanges;

  • Dealer or account information; and

  • Communications concerning an order.
     

Payment Information
Payments may be processed by third-party payment providers.
Live Africa may receive limited payment information, such as:
 

  • Payment confirmation;

  • Payment method;

  • Transaction reference;

  • Billing name; and

  • The last digits of a payment card where provided by the payment processor.
     

Live Africa does not ordinarily receive or store complete payment-card details when payment is processed directly by an authorised third-party payment provider.

Customer Account Information
If you create an online account, we may process:
 

  • Login details;

  • Account preferences;

  • Saved addresses;

  • Order history;

  • Wish lists or saved products; and

  • Account activity.
     

Passwords are managed through the website platform and should be kept confidential.

Enquiry and Communication Information
We may retain information provided through:
 

  • Contact forms;

  • Email;

  • Telephone calls;

  • Website chat;

  • Social media;

  • Product enquiries;

  • Customer-service requests; and

  • Other communications with Live Africa.
     

Warranty and Technical Information
For support and warranty claims, we may collect:
 

  • Proof of purchase;

  • Product brand and model;

  • Product serial number;

  • Photographs and videos;

  • Description of the fault;

  • Product-use information;

  • Repair and service records; and

  • Collection or delivery information.
     

Website and Device Information
When you use our website, we or our service providers may collect:
 

  • IP-address-related information;

  • Browser type;

  • Device type;

  • Operating system;

  • Approximate location;

  • Pages visited;

  • Links selected;

  • Referral source;

  • Date and time of access;

  • Shopping-cart activity; and

  • Cookie or similar online identifiers.
     

Further information appears in our Cookie Policy.

Marketing Information
We may collect:
 

  • Newsletter subscriptions;

  • Marketing preferences;

  • Promotion or competition entries;

  • Responses to marketing campaigns; and

  • Information about interactions with our emails or advertisements.
     

Dealer, Supplier and Business Information
Where you represent a dealer, supplier, service provider or other business, we may collect:
 

  • Business contact details;

  • Company information;

  • VAT and registration information;

  • Banking information;

  • Trade references;

  • Account applications;

  • Purchase history;

  • Credit information where legally permitted; and

  • Communications relating to the business relationship.
     

4. How We Collect Personal Information
We may collect personal information:
 

  • Directly from you;

  • Through our website or showroom;

  • When you place an order;

  • When you contact us;

  • Through cookies and analytics technologies;

  • From an authorised retailer or service provider;

  • From payment and delivery providers;

  • From publicly available business sources;

  • From social-media platforms when you interact with us; or

  • From another person who is authorised to provide the information.
     

If you provide another person’s information, such as a delivery recipient’s details, you confirm that you are authorised to do so and that the person has been informed of the relevant processing.

5. Why We Process Personal Information
We may process personal information to:
 

  • Respond to enquiries;

  • Create and manage customer accounts;

  • Process and fulfil orders;

  • Confirm and reconcile payments;

  • Deliver products;

  • Communicate order and delivery updates;

  • Provide customer service;

  • Process returns, refunds and exchanges;

  • Assess and manage warranty claims;

  • Supply replacement parts;

  • Maintain product and service records;

  • Manage dealer, supplier and commercial relationships;

  • Operate and secure our website;

  • Prevent fraud and unauthorised activity;

  • Improve our products, services and website;

  • Analyse website and marketing performance;

  • Send marketing communications where permitted;

  • Administer promotions or competitions;

  • Maintain accounting, tax and business records;

  • Establish, exercise or defend legal claims; and

  • Comply with legal and regulatory obligations.
     

6. Grounds for Processing
Depending on the circumstances, we process personal information because:
 

  • It is necessary to perform or prepare for a contract with you;

  • You have provided consent;

  • Processing is required or permitted by law;

  • Processing protects a legitimate interest of the customer;

  • Processing is necessary to pursue the legitimate interests of Live Africa or a third party, provided your rights do not override those interests; or

  • Processing is necessary to protect a legal right or obligation.
     

Where processing is based on consent, you may withdraw that consent. Withdrawal does not affect processing that lawfully occurred before consent was withdrawn.

7. Marketing Communications
We may send marketing communications where:
 

  • You have consented;

  • You are an existing customer and the communication relates to similar Live Africa products or services, where permitted by law; or

  • Another lawful basis exists.
     

Every electronic marketing communication should provide a reasonable way to unsubscribe.
You may opt out at any time by:
 

  • Selecting the unsubscribe link in an email;

  • Adjusting your communication preferences where available; or

  • Contacting info@liveafrica.co.za.
     

Operational communications concerning orders, payments, deliveries, safety notices, warranty claims or customer accounts are not marketing messages and may still be sent where necessary.

8. Cookies and Analytics
Our website uses cookies and similar technologies to:
 

  • Operate the website and online store;

  • Maintain security;

  • Remember user preferences;

  • Manage shopping carts and checkout;

  • Measure website traffic;

  • Analyse website use; and

  • Support advertising and marketing.
     

We may use services provided by Wix, Google, Metricool and other technology providers.
Detailed information about cookie categories, consent and preference controls appears in our Cookie Policy.

9. When We Share Personal Information
We do not sell personal information.
We may share personal information with trusted third parties where reasonably necessary, including:
 

  • Wix and other website-service providers;

  • Payment processors and finance providers, including Payflex where used;

  • Banks and financial institutions;

  • Couriers, freight companies and delivery providers;

  • Warehousing and fulfilment providers;

  • IT, hosting, security and support providers;

  • Analytics, advertising and marketing providers;

  • Email and communication-service providers;

  • Accountants, auditors, insurers and professional advisers;

  • Product manufacturers and brand partners where required for technical support or warranty claims;

  • Authorised repairers and service technicians;

  • Fraud-prevention and debt-collection providers;

  • Regulators, law-enforcement agencies and public authorities; and

  • A purchaser, investor or adviser involved in a proposed sale, restructuring or transfer of the business.
     

These parties may only receive information reasonably necessary for the relevant service or legal purpose.
Where a service provider processes personal information on our behalf, we take reasonable steps to require appropriate confidentiality and security.

10. International Transfers
Some of our service providers, website platforms, brand partners and technology providers may process or store personal information outside South Africa.

Where personal information is transferred outside South Africa, we take reasonable steps to ensure that the transfer is permitted under POPIA and that the information receives an appropriate level of protection.
International service providers may also be subject to the laws of the countries in which they operate.
11. Information Security

We use reasonable technical and organisational safeguards designed to protect personal information against:
 

  • Loss;

  • Unauthorised access;

  • Unlawful processing;

  • Destruction;

  • Alteration; and

  • Disclosure.
     

These safeguards may include access controls, passwords, secure service providers, staff confidentiality requirements, system security and backups.

No electronic system or internet transmission is completely secure. We cannot guarantee absolute security, but we will take reasonable steps to protect personal information and respond appropriately to suspected security compromises.

Customers are responsible for keeping account passwords and access information confidential.

12. Security Incidents
If we reasonably believe that personal information has been accessed or acquired by an unauthorised person, we will investigate and take appropriate steps.

Where required by POPIA, we will notify the Information Regulator and affected individuals as soon as reasonably possible, subject to any lawful delay requested by law-enforcement authorities.

13. Retention of Personal Information
We retain personal information only for as long as reasonably necessary to:
 

  • Complete the purpose for which it was collected;

  • Maintain customer, warranty and service records;

  • Meet accounting, tax and regulatory requirements;

  • Resolve disputes;

  • Prevent fraud;

  • Enforce agreements; and

  • Establish, exercise or defend legal claims.
     

Different records may have different retention periods.

When personal information is no longer required, we will delete, destroy or de-identify it where reasonably practicable and legally permitted.

A deletion request may not result in immediate deletion where we are legally required or reasonably entitled to retain the information.

14. Your Rights
Subject to applicable law, you may have the right to:
 

  • Ask whether we hold personal information about you;

  • Request access to your personal information;

  • Request correction or updating of inaccurate information;

  • Request deletion or destruction where we are no longer authorised to retain it;

  • Object to certain processing;

  • Withdraw consent where processing is based on consent;

  • Object to direct marketing;

  • Request information about third parties that have had access to your information; and

  • Submit a complaint to the Information Regulator.
     

We may need to verify your identity before processing a request.

Access requests may be subject to the procedures, limitations and permitted fees provided for under POPIA and the Promotion of Access to Information Act.

Requests may be sent to info@liveafrica.co.za.

15. Children’s Personal Information
Our website and products are not directed primarily at children, and children should not submit personal information without the assistance or permission of a parent or legal guardian.

Where we need to process a child’s information for an order, delivery, competition, warranty claim or other legitimate purpose, we will do so only where permitted by law and with appropriate authorisation where required.

16. Product Reviews and Public Content
If you submit a product review, testimonial, photograph, video or social-media content for publication, some of the information you provide may become publicly visible.

We will only publish identifying information in accordance with the permission provided or where otherwise lawfully permitted.

You should not include private or sensitive information in content intended for public display.

17. Third-Party Websites
Our website may contain links to websites operated by third parties.

Live Africa does not control those websites or their privacy practices. Visitors should review the privacy policies of third-party websites before providing personal information.

18. Automated Decision-Making
Live Africa does not ordinarily make decisions that have significant legal or personal consequences based solely on automated processing.

Third-party payment, fraud-prevention or finance providers may use automated processes under their own terms and privacy policies.

19. Complaints
If you have a concern about how we process personal information, please contact our Information Officer first so that we can investigate.

Email: info@liveafrica.co.za
Telephone: +27 (0)21 204 6040

You also have the right to submit a complaint to the South African Information Regulator. Current contact and complaint information is available at: www.inforegulator.org.za

20. Changes to This Policy
We may update this Privacy Policy when our business practices, services, technology or legal obligations change.

The latest version will be published on this page with the revised update date.

Material changes may be communicated through the website or another appropriate channel.

21. Contact Details
Privacy and personal-information enquiries may be directed to:

The Information Officer
Robfair Investments No. 10 (Pty) Ltd
Trading as Live Africa
G10 Sunrise Park
Sunrise Circle
Ndabeni, Cape Town
7405, South Africa
Email: info@liveafrica.co.za
Telephone: +27 (0)21 204 6040

Last updated: September 2026

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