Our Mission
Our mission is to serve the retail outdoor market in Southern Africa by providing quality patio and outdoor products at a fair price. Our channel to market is retail distribution. We do market and interact with clients in order to give our retailer partners targeted and relevant product marketing services. We do not sell direct to the consumer/public. We welcome interaction with clients and our retail partners can rest assured that we will advise our potential clients as to the closest retail partner for his/her specific need. We actively promote all products via our product web sites, outdoor shows, events, etc.
Our Company
Both CampTrails and Robfair started out as company names. The brand name and the company names were synonymous with each other. Today our trading company is Robfair Investments no 10 (PTY) Ltd and all business is conducted via this company. www.liveafrica.co.za is our catch all web site and brand group identity.
Our Brands |
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Trail tested outdoor gear
The Camptrails brand was established in the 1980’s and was one of the pioneers in ... |
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Cooking out-there
The Hot-Rods brand is focused on premium patio and outdoor cooking accessories. Our Top-end range of Braai grids are all manufac ... |
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SmartStraps creates and sells the most innovative tiedown products on the planet. And by innovative, we dont mean bright colours, an overabundance of l ... |
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'Adventure Safely'
Vital Protection from H ... |
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For beach, boat, board and life; our super-sturdy waterproof bags and cases come in all different shapes and sizes and are designed to keep your gear dry and protect ... |
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Now we’re Cooking with Gas
Robfair is an importer and distributor of cast iron gas burners and accessories for the gas industry and retail m ... |
Corporate Incentive Solutions
Southern Edge is our corporate division focused on providing large corporate accounts with innovative product based Corporate Incentive Solutions. Our background and history in sourcing and manufacturing patio and outdoor goods ideally positions us for this service. We are able to provide our corporate clients with unique products based solutions based on our clients marketing focus and strategy. Our ability to source and manufacture custom outdoor products also uniquely positions us for Corporate Social Investment (CSI) solutions. Our Corporate Social Responsibility services are based on products partner with a trusted Social service provider.
The Team |
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| General Manager: |
Leon Marais |
| Directors: |
John Gaunt and Hank Albertze |
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